Multi-purpose Customer Score Card (MCS Card)
MCS Card is a combination of smart technology, imagination, fun and flexibility. The thermo rewritable process gives the Card a unique feature of changing message every time when the card is swiped through the reader/writer. It can update points earned, provide instant prizes and redemptions, promote special offers, provide space for operating merchants’ advertisement or for obtaining additional revenue etc. The durable, truly multi-purpose MCS Card redefines the usage of technologies in service sectors and makes the creative and effective loyalty program a reality. Through the MCS Card, operating merchants can deliver messages to customers in words, images and games. They can provide up-to-minute bonus points and allow cardholders to make relevant redemptions without any time and location restriction.
MCS Card requires no extra effort of inputting, updating and validation as sales information will be updated automatically through the built-in processor in the MCS Card reader/writer when a transaction completes. Consequently, it can be used at discrete locations or throughout the entire business network without extensive network communication expense and data segmentation.
MCSS can handle two types of rewritable cards – the thermo chromic (TC) card and chemical reaction (CR) card at the same time. Thermo chromic card offers a “high-tech” feel due to its silver background with white opaque images. It is widely used as a medium for loyalty applications. On the other hands, chemical reaction card gives a professional, easy-to-see texts and images and is considered to be an ideal medium to record appointments, attendances and personal identities. Both CR and TC cards possess memory capabilities to allow MCSS maintain essential, up-to-minute information for reference and execution.